Marketing & Promotion

» Markets


The following resources provide lists of possible markets in which a writer is able to sell their works.

What is a Literary Market?

A “literary market” refers to the specific audience that the sales of your work will be directed towards. Generally, a literary market is indicated by the genre of your work, and the audience in your work is best suited for.

Types of Literary Markets

There are a wide variety of options that a writer has when considering potential literary markets.

  • Online publishing, electronic books. Recently, online publishing has become a viable market for writers of almost all genres. A writer now has the option to have their many works published and made available in an electronic format. Magazines (called e-zines), novels and textbooks alike are all being published online.
  • Literary magazines and journals. These magazines often print a variety of works that largely focus on specific genres and deal with works that are of a literary nature such as short stories, poetry, and essays.
  • Traditional print publishers. Not all publishers are the same. Before contacting a potential publisher do some research, as not all publishers will deal with all genres, most specialize.
  • Newspapers and other periodicals. Newspapers and periodicals are a very specific type of literary market, dealing almost entirely in articles.

Literary markets vary greatly, therefore it is important to clearly identify and research the specific market that your work will fit into.

General Tips and Advice on Navigating Literary Markets

  • It will be important for you to identify the specific market(s) in which your works fit into. Attempting to sell your work to the wrong market is fruitless.
  • Having a defined market will help you in your promotional efforts, as you will be able to better identify where and to whom you ought to sell your works.
  • When attempting to identify which market your book fits into visit your local library, bookstore or consult industry magazines. All of these places will provide you with valuable information concerning how literary works are classified.
  • Attend literary conventions and conferences. These are hot beds for industry information and contacts. All of which are extremely important when you begin to attempt to sell your latest literary endeavor.
  • Read! Read books of a similar genre, this will help you to identify your work’s niche within the market.
  • Do your research. In today’s literary industry a writer must be aware of where they are sending their work. Not all publishers deal with all genres of writing.
  • Most often literary markets consist of print, magazine, literary journals, books, online magazines, e-books, etc… There is a wide range of options in which you may consider when selling your works.
  • Talk to your local writer’s group or organization as they may be able to help you sell and identify any potential markets. These organizations also regularly print lists of contests and markets available to regional, and national writers.


This website design and development made possible by Saskatchewan Lotteries and SaskCulture